HEAD OF STRATEGY + DEVELOPMENT
SVP, DIVERSITY INITIATIVES
With over 30 years experience leading some of the most coveted brands in the world, Jacqueline is respected as a world-class global marketer. Household names, such as Coca-Cola, McDonald’s, Walmart, L’Oreal, Disney and a myriad of other Fortune 500 companies, have trusted Jacqueline’s strategic planning, brand development, multicultural and digital / influencer marketing prowess to create massive, consumer-driven programs. Her most recent success was leading a world-wide Super Bowl Campaign with 54 Influencers and NFL players, where one YouTube video alone garnered over 9.1MM views.
Having held senior leadership positions at global brands, agencies and media companies, Jacqueline is currently the Chief Digital Talent Advisor at RSA Entertainment responsible for the influencer & modeling divisions. In this role, she pairs her deep understanding of entertainment, brand marketing and her many years in pioneering the multicultural communications landscape to develop influencer-led initiatives for top-notch brands.
A native of New York City, Jacqueline briefly lived in Carolina, Puerto Rico, her mother’s hometown, but grew up in Miami, FL where she earned a degree in both Communications and Theater. She’s been a SAG / AFTRA member for the past 30+ years, having performed in a number of television & radio commercials, TV shows, feature films and in stand-up comedy.
An advocate for both multicultural advancement and women’s empowerment, Jacqueline serves on the Board of Directors for the Miss America Organization. She is currently the Vice President of Marketing at Sprouts Farmers Market.
Jacqueline is a proud Latina who lives in Los Angeles, California.